About ETERNAL TYRE Group
ABOUT ETERNAL TYRE Group
Brand Concept
ROADBOSS Brand Concept As high end tire brand launched by ETERNAL TYRE Group, ROADBOSS empowers product upgrades with technology, achieves the future with brands, meets the needs of different automotive consumers with differentiation, quality and personalization, becomes a high end, high quality, high cost effective and confident Chinese brand! Roadboss Tire insist on the manufacturing concept of “Ingenuity and quality, Quality enjoys the future”, vigorously promotes enterprise equipment renewal and technological transformation, and promotes the high-end, intelligent and green development of traditional industries. Polish the national brand and share China’s intelligent manufacturing. Over the years, Roadboss Tire has gradually increased the investment in new product research and development, strive to improve the independent research and development capabilities for a full range of products, and continued to maintain the pace of research and development of more than 60 new products each year, also strive to achieve greater breakthroughs in the product research and development of new energy electric vehicle tires, high-end environmentally friendly wear-resistant truck tires, run-flat tires, and racing tires, breaking the monopoly of international brands on various tire projects. Intelligent manufacturing, strive to build an industry leader. Roadboss Tire continuously introduces international advanced production equipment from Germany, Italy, Japan, the Netherlands, etc., and introduces international advanced technology and R&D team, to break through the intelligent manufacturing barriers between various links in the tire production process and form intelligent manufacturing for the entire life cycle of tires system, and promote the company’s production, operation and management to move towards intelligence. Do well in the present, focus on the future. Roadboss Tires always insist on leading the market with technology and serving customers with products. Establish brand awareness, create brand characteristics, create high-quality domestic brands with good quality, and provide the world with more abundant and high-quality rubber tire products! |
| Our Technology R&D Center is located in Le’an Street, Guangrao County, covering an area of more than 50,000 square meters. Construction started in February 2019, and it was completed and put into use in August 2020, with a cumulative investment of more than 600 million RMB. The R&D center consists of a physical and chemical test center, a technology R&D center, a performance testing center, and an expert apartment, forming a high-performance green tire R&D base integrating in-depth raw material development, polymer performance research, high-end tire research and development, product simulation and experimentation. The R&D center is equipped with nearly 100 sets of international high-precision experimental equipment and more than 260 technical R&D personnel, including 3 specially-appointed professors, 8 doctors, and 15 senior engineers. The company has built an academician workstation together with academicians of the Russian Academy of Engineering, and has also carried out in-depth cooperation with Qingdao University of Science and Technology, Beijing University of Chemical Technology, Shandong Academy of Sciences, etc., and has established the Guangrao Rubber Technology Research Center, which has become a new highland of scientific and technological innovation integrating high-end R&D, achievement transformation, and deep integration of production, education and research. Eternal Group insists on taking technology research and development as the first driving force to lead the development of the enterprise, taking the company’s technological development as the guide, positioning itself in the most cutting-edge technical language and exploration of tires, and striving to build a technology-based enterprise. |
